Founder guides
Shutdown
Guides.
Practical notes for closing, pausing, or redirecting a product without leaving users with a broken link.
How to Put a Shutdown Page on Your Domain Without a Server
Step-by-step: point your domain to a static shutdown page using DNS redirects, Cloudflare Pages, or ExitPage - no server required.
How to Put Your SaaS on Pause Without Losing Users
Burnout, funding gaps, pivots - sometimes the smartest move is to pause. Here's how to freeze your product without losing the users you fought so hard to get.
The 404 Page Is Not a Status Page
When your product goes offline, a 404 error tells users nothing. Here's why a deliberate status page is better for users, search, and your reputation.
How to Shut Down Your SaaS the Right Way
A step-by-step guide for founders on how to close a SaaS product gracefully - protecting your reputation, your users, and your peace of mind.
How to Write a Startup Shutdown Announcement Email (With Templates)
The shutdown email is the hardest email you'll ever write. Here's how to do it right - with real templates you can adapt.
How to Redirect Your Domain After Shutting Down Your Product
A technical guide to setting up domain redirects when closing a startup - from DNS CNAME records to server-side redirects and static hosting options.
Customer Communication When Closing Your Startup
How to communicate a shutdown across all your channels - email, social media, in-app notifications, and your website - without leaving anyone behind.
The Complete Startup Shutdown Checklist
Everything you need to do when shutting down a startup - financial, legal, technical, and communication tasks organized by timeline.